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Bring back visitors
who did not convert.

Most website visitors leave without buying. Retargeting brings them back with targeted, relevant ads — and converts the ones who were genuinely interested but not ready yet.

01 — Why it matters

Why Retargeting Services
matters for growth.

Retargeting is one of the highest-ROI advertising channels. Four reasons it works.

Benefit 01

Warm audience

Retargeting reaches people who already know your brand and visited your site. Conversion rates are typically 3-5x higher than cold traffic.

Benefit 02

Low cost

Retargeting CPCs are usually lower than acquisition ads because audiences are smaller and more qualified.

Benefit 03

Customer journey

Most customers need multiple touchpoints. Retargeting ensures you stay in front of them.

Benefit 04

Recovers lost sales

Abandoned cart and abandoned checkout retargeting recovers a meaningful percentage of would-be customers.

02 — What we deliver

What is included
in Retargeting Services.

Every Retargeting Services engagement covers the work below.

01
Pixel & Tracking Setup
Proper pixel installation and event tracking on every relevant page.
02
Audience Segmentation
Different audiences for product viewers, cart abandoners, past customers, and engaged visitors.
03
Multi-Stage Funnels
Different creative and offers for different stages — first-week, two-week, lapsed customer.
04
Cross-Platform Retargeting
Google, Meta, and display ads working together based on customer behaviour.
05
Email Integration
Retargeting flows aligned with email automation for full nurture.
06
Performance Reporting
Track recovered conversions, customer LTV, and ROAS across retargeting funnels.
03 — Our approach

A clear path
through Retargeting Services.

Retargeting Services runs through the same proven process.

Step 01
Audit
Review tracking, audiences, and current retargeting setup.
Step 02
Setup
Pixel, audience segmentation, and conversion tracking.
Step 03
Build
Multi-stage retargeting campaigns across Google and Meta.
Step 04
Optimise
Test creative, refine audiences, optimise frequency caps.
Step 05
Report
Monthly reports on recovered revenue and incremental conversions.
04 — FAQ

Retargeting Services
questions.

Want to discuss your specific situation? Get in touch.

How is retargeting different from prospecting ads?

Prospecting reaches new audiences who do not know your brand. Retargeting reaches people who already visited your site. Both have a role; retargeting is usually more efficient.

What about iOS 14+ privacy?

iOS 14+ reduced tracking precision but did not kill retargeting. Conversions API, server-side tracking, and modeled conversions cover most of the gap.

Will visitors find this annoying?

Only if frequency caps are too high. We set proper frequency caps so visitors see ads enough to convert without feeling stalked.

What is the minimum audience size?

For meaningful retargeting, typically 1,000+ website visitors per month minimum. Below that, audiences are too small to optimise.

Does retargeting work for B2B?

Yes. B2B retargeting on LinkedIn and Meta is particularly effective for long-cycle decisions.

Is retargeting included in regular PPC management?

Yes, retargeting is standard in every PPC retainer. Standalone retargeting-only engagements are also available.

Ready when you are

Ready to bring back
the visitors you are losing?

Book a free discovery call. We will audit your current retargeting setup and recommend a clear plan.

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