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E-commerce PPC built
around margin, not just revenue.

E-commerce PPC is unique. Margin matters as much as revenue. ROAS targets vary by product. Feed quality determines half the result. We run e-commerce ads that grow profit, not just gross sales.

01 — Why it matters

Why E-commerce PPC
matters for growth.

Most agencies optimise e-commerce ads for revenue. The smart ones optimise for profit. Four reasons it matters.

Benefit 01

Margin-aware

We tune campaigns to your actual margins, not just gross ROAS. High-revenue, low-profit campaigns get cut.

Benefit 02

Feed quality

Most e-commerce PPC failures come from bad product feeds. We fix the feed first.

Benefit 03

Multi-channel

Google Shopping, PMax, Meta, retargeting — all working together for the buyer journey.

Benefit 04

Conversion focus

Cart pages, checkout, and product pages reviewed alongside ad work.

02 — What we deliver

What is included
in E-commerce PPC.

Every E-commerce PPC engagement covers the work below.

01
Merchant Center Setup
Product feed optimisation, attribute mapping, GTIN compliance, image quality.
02
Performance Max
PMax campaigns with proper asset groups, audience signals, and exclusions.
03
Shopping Ads
Standard Shopping campaigns with proper segmentation and bid strategy.
04
Search Brand & Generic
Brand protection and generic search ads for category searches.
05
Meta & Remarketing
Meta Ads for awareness, abandoned cart, and retargeting.
06
ROAS Reporting
Monthly reports tied to revenue, margin, and ROAS per campaign and product category.
03 — Our approach

A clear path
through E-commerce PPC.

E-commerce PPC runs through the same proven process.

Step 01
Audit
Account, feed, and product margin audit. Identify waste and opportunity.
Step 02
Feed Fix
Optimise the product feed before scaling any campaigns.
Step 03
Launch
Build Performance Max, Shopping, search, and Meta campaigns.
Step 04
Optimise
Daily monitoring, weekly creative tests, ongoing bid and audience tuning.
Step 05
Scale
Scale what is profitable. Cut what is not. Compound results.
04 — FAQ

E-commerce PPC
questions.

Want to discuss your specific situation? Get in touch.

Do you optimise for revenue or profit?

Profit. We work with you to understand product margins and tune ROAS targets accordingly. Campaigns with high revenue but low profit get cut or restructured.

Will you fix our product feed?

Yes. Feed optimisation is one of the highest-leverage tasks in e-commerce PPC and most agencies skip it.

Should we run Performance Max or Standard Shopping?

Usually both. PMax handles broader reach. Standard Shopping campaigns give more control on specific product categories. We choose based on your situation.

What about Meta Ads alongside Google?

Most e-commerce clients run both. Google captures search intent; Meta drives awareness, remarketing, and impulse purchases.

What minimum budget makes sense?

Every engagement is scoped and priced individually after a discovery call, with a detailed fixed-scope proposal so there are no surprises mid-project.

How is e-commerce PPC priced?

Every engagement is scoped and priced individually after a discovery call, with a detailed fixed-scope proposal so there are no surprises mid-project.

Ready when you are

Ready for e-commerce ads
that grow profit?

Book a free discovery call. We will review your account and product margins to recommend a clear plan.

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