AI Service

Workflows that do the work.

Lifecycle workflows, behavioural triggers, lead scoring, and revenue ops — built in HubSpot, Klaviyo, Customer.io, or your existing stack.

01 — Why it matters

Why Marketing Automation
matters.

Manual work is leverage waste. Four reasons to automate properly.

Benefit 01

Lead velocity

Hot leads contacted in minutes, not days.

Benefit 02

Nurture at scale

Long sales cycles handled with lifecycle workflows.

Benefit 03

Sales-marketing alignment

Lead scoring and routing both teams agree on.

Benefit 04

Time back

Marketing team focused on strategy, not list maintenance.

02 — What we deliver

What is included
in Marketing Automation.

Every automation engagement covers the work below.

01
Audit
Existing workflows, lead routing, and lifecycle gaps audited.
02
Strategy
Workflow priority list and lifecycle map.
03
Lead scoring
Behavioural and demographic scoring model.
04
Workflows
Welcome, nurture, sales handoff, lifecycle, and re-engagement built.
05
Integrations
CRM, ESP, ad platforms, and data warehouse connected.
06
Reporting
Workflow performance and revenue attribution dashboards.
03 — Our approach

A clear path
through Marketing Automation.

A clear five-step automation programme. See the full process →

Step 01
Audit
Stack, workflows, and lifecycle audited.
Step 02
Map
Lifecycle and workflow priorities defined.
Step 03
Build
Workflows, scoring, and integrations built.
Step 04
Test
End-to-end testing with sample contacts.
Step 05
Launch
Phased rollout with monitoring.
04 — FAQ

Marketing Automation
questions.

Want to discuss specifics? Get in touch and a senior specialist will respond directly.

Which platforms do you support?

HubSpot, Klaviyo, Customer.io, ActiveCampaign, Salesforce Pardot, Marketo, Braze, Iterable.

Can you migrate platforms?

Yes. Migrations from Mailchimp → Klaviyo or Pardot → HubSpot are common engagements. We plan to avoid downtime and data loss.

How does this differ from AI automation?

Marketing automation covers lifecycle workflows in marketing/sales platforms. AI automation extends to broader business processes using LLMs, Zapier/Make, and custom code. See our CRM Automation page for the broader scope.

How long does it take?

Marketing engagements start with a minimum six-month commitment so the work has time to compound. Specific timelines per deliverable are agreed during discovery.

Can you train our team?

Yes — training and documentation are included so your team can extend the workflows themselves.

Ready when you are

Ready for marketing that
runs itself?

Book a free discovery call to audit your current automation.