Own the entire branded SERP.
When customers search your brand, control everything they see — knowledge panel, sitelinks, reviews, AI overview, and the first ten organic results.
Why Search Result Optimization (SRO)
matters.
A branded search is your hottest lead. Four reasons to own the result page.
First impression
The branded SERP is the first impression for 80% of prospects.
Trust signals
Reviews, ratings, and knowledge panel build instant credibility.
Competitor protection
Competitor ads, comparison content, and negative results pushed off page one.
AI overview control
AI-generated summaries pull from sources you have optimised.
What is included
in Search Result Optimization (SRO).
Every SRO engagement covers the work below.
A clear path
through Search Result Optimization (SRO).
A clear five-step SRO process. See the full process →
Search Result Optimization (SRO)
questions.
Want to discuss specifics? Get in touch and a senior specialist will respond directly.
What is the difference from SEO?
SEO optimises rankings for category queries (e.g. "best CRM"). SRO optimises the SERP for your branded query (e.g. "Acme CRM"). Different goals, overlapping tactics.
Can you fix a bad knowledge panel?
Yes — knowledge panel claim, structured data fixes, and Wikipedia/Wikidata work where relevant. Some changes take longer to land than others; specifics are discussed during discovery.
What about negative search results?
We work to push positive owned content above negative third-party content over time. Outright removal is rarely possible — control of the surrounding result page is.
Does this cover AI overviews?
Yes. AI overviews pull from a small set of sources — we optimise to be in that set for your branded queries.
How long does it take?
Marketing engagements start with a minimum six-month commitment so the work has time to compound. Specific timelines per deliverable are agreed during discovery.
Ready to own your
branded SERP?
Book a free discovery call. We will run a free SERP audit and identify the biggest gaps.