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Conversion tracking
that actually works.

Bad tracking is the silent killer of PPC accounts. You optimise toward the wrong outcomes, scale campaigns that look profitable but are not, and pay for the privilege. We fix that.

01 — Why it matters

Why Conversion Tracking
matters for growth.

Tracking sounds simple but it is where most agencies and businesses fail. Four reasons proper tracking matters.

Benefit 01

Real attribution

Know which channel, campaign, and ad actually delivered each conversion.

Benefit 02

iOS 14+ resilience

Server-side tagging and conversions API survive privacy changes that broke pixel-only tracking.

Benefit 03

Offline conversions

Track conversions that happen offline — phone calls, in-store visits, sales conversations.

Benefit 04

Better optimisation

Google and Meta optimise toward conversions they can see. Proper tracking means better automated bidding.

02 — What we deliver

What is included
in Conversion Tracking.

Every Conversion Tracking engagement covers the work below.

01
Tracking Audit
Audit current GA4, pixel, and tracking setup. Identify gaps and broken events.
02
GA4 Setup
Proper GA4 configuration with events, conversions, and audience definitions.
03
Server-Side Tagging
Google Tag Manager Server container for resilient tracking that survives iOS 14+ and ad blockers.
04
Conversions API
Meta Conversions API and Google Enhanced Conversions for first-party data.
05
Offline Imports
Import phone calls, store visits, and CRM data back into ad platforms as conversions.
06
Attribution Setup
Multi-touch attribution and proper conversion windows configured.
03 — Our approach

A clear path
through Conversion Tracking.

Conversion Tracking runs through the same proven process.

Step 01
Audit
Review current tracking setup. Identify gaps, errors, and broken events.
Step 02
Design
Map every conversion path and design the tracking architecture.
Step 03
Implement
Build GA4, server-side, Conversions API, and offline imports.
Step 04
Validate
Test every conversion path. Ensure data flows correctly to all platforms.
Step 05
Maintain
Monitor tracking health monthly. Fix issues before they corrupt optimisation.
04 — FAQ

Conversion Tracking
questions.

Want to discuss your specific situation? Get in touch.

Why does tracking matter so much?

Bad tracking means you optimise toward the wrong outcomes. Campaigns look profitable when they are not. Customer acquisition costs look low when they are actually high. Most underperforming PPC accounts have tracking issues at the root.

Do I need server-side tagging?

If you spend more than a few thousand USD per month on ads, almost certainly yes. iOS 14+ and ad blockers significantly degrade pixel-only tracking. Server-side recovers most of that data.

What about GDPR and privacy?

Proper tracking respects privacy. We configure consent management, anonymise where required, and follow GDPR/CCPA/PIPEDA depending on market.

Can you fix our existing tracking?

Yes. Most engagements start with a tracking audit and fix. Some clients only need this one-off project; others continue into ongoing PPC management.

What about offline conversions?

Phone calls, store visits, and CRM conversions are imported back into ad platforms as offline conversions. This significantly improves ad platform learning.

How is conversion tracking priced?

Every engagement is scoped and priced individually after a discovery call, with a detailed fixed-scope proposal so there are no surprises mid-project.

Ready when you are

Ready to know what your ads
actually deliver?

Book a free discovery call. We will audit your current tracking and identify what needs fixing.

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