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Lead-gen ads tuned
for qualified leads, not form-fills.

Most lead-gen agencies optimise for cost per form-fill. We optimise for cost per qualified, sales-ready lead. Big difference. Real results.

01 — Why it matters

Why Lead Generation Ads
matters for growth.

The gap between form-fill and qualified lead is where most lead-gen budgets disappear. Four reasons we close it.

Benefit 01

Qualified focus

We track and report on qualified leads, not just form submissions.

Benefit 02

Multi-channel

Google Ads, Meta, LinkedIn — each platform tuned to where your buyers actually are.

Benefit 03

Landing page work

Most lead-gen failures are landing-page failures. We optimise both.

Benefit 04

CRM integration

Leads flow directly into your CRM with full attribution and lead scoring.

02 — What we deliver

What is included
in Lead Generation Ads.

Every Lead Generation Ads engagement covers the work below.

01
Audience & ICP
Define ideal customer profile and audience targeting for each channel.
02
Landing Pages
High-converting landing pages built specifically for your offers.
03
Campaign Build
Google, Meta, and LinkedIn campaigns built around qualified-lead intent.
04
CRM & Tracking
Conversion tracking, lead scoring, and CRM integration set up properly.
05
Lead Quality Review
Weekly reviews of lead quality with sales feedback to improve targeting.
06
Cost-per-Qualified-Lead Reporting
Reports tied to actual qualified leads, not vanity form submissions.
03 — Our approach

A clear path
through Lead Generation Ads.

Lead Generation Ads runs through the same proven process.

Step 01
Define ICP
Build the ideal customer profile and audience definition.
Step 02
Build
Landing pages, campaigns, CRM integration, lead scoring.
Step 03
Launch
Go live across selected channels.
Step 04
Quality Loop
Weekly lead-quality reviews with sales team feedback.
Step 05
Optimise
Tune targeting, creative, and landing pages based on quality data.
04 — FAQ

Lead Generation Ads
questions.

Want to discuss your specific situation? Get in touch.

How is qualified-lead PPC different from regular PPC?

Regular PPC measures clicks and form submissions. Qualified-lead PPC measures sales-ready leads — and tunes campaigns to deliver those, not just any form-fill.

Which channel works best for lead-gen?

Depends on the buyer. Google Ads excels at capturing high-intent searches. LinkedIn is best for B2B. Meta works for both depending on creative and offer. We help you choose.

Will you build the landing pages?

Yes — landing-page optimisation is part of every lead-gen engagement.

Do you integrate with our CRM?

Yes. HubSpot, Salesforce, Pipedrive, or custom CRMs — we set up proper integration and tracking.

How long until I see qualified leads?

Marketing engagements start with a minimum six-month commitment so the work has time to compound. Specific timelines per deliverable are agreed during discovery.

How is lead-gen advertising priced?

Every engagement is scoped and priced individually after a discovery call, with a detailed fixed-scope proposal so there are no surprises mid-project.

Ready when you are

Ready for qualified leads,
not just form-fills?

Book a free discovery call. We will discuss your situation and recommend an honest lead-gen plan.

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